On Tuesday, Microsoft announced a new version of Bing “more powerful than ChatGPT.” The new proprietary search technology, called Prometheus Model, is described as “your co-pilot for the web” and is powered by ChatGPT creator OpenAI.
New features include supposedly providing more relevant search results, prompt-based content generation, and a chat function to learn more about search results.
During a demonstration during the event, Tom’s Guide,(Opens in a new tab) who attended the event in person, described a video of “someone asking Bing to write an email describing a family trip to Mexico (just planned with Bing) and then translating that letter into Spanish “. Tech Radar(Opens in a new tab) described another demo where Bing finds egg substitutes in a recipe and suggested the exact ingredient in all-natural language. Microsoft also announced the integration of this search technology in its Edge web browser as an icon in the upper right corner.
Since OpenAI released the latest version of ChatGPT in December, it has become the fastest growing app ever. Its intelligence is more advanced than other chatbots currently available, which has made it popular for a wide range of use cases, including article writing, job applications, school essays, and software coding. malicious.
Other less terrifying uses include fighting a denied health care claim, answering life’s greatest mysteries, and who passed(Opens in a new tab) “the Nazi test”. When it was reported that Microsoft was investing billions of dollars in OpenAI, it sparked speculation about how the technology would scale. Last week, the integration rumors escalated when a new Bing interface using ChatGPT appeared and then quickly disappeared.
Bing’s announcement follows Bard’s revelation of Google
It also prompted action from Google executives, who said a “Code red.(Opens in a new tab)It’s almost an understatement to say that Google has dominated the search engine game. Like Kleenex or Band-Aid, “Googling” is synonymous with searching the Internet for information.
Google has 92 percent(Opens in a new tab) of global market share compared to Bing’s 2%. But ChatGPT’s integration with Bing is enough of a threat to Google’s slice of the pie that Google hastened to launch its own conversational AI tool Bard and hold an event this Wednesday (the day after announcing from Microsoft).
Whether or not ChatGPT integration with Bing is enough to drive users away from Google remains to be seen. But consider this announcement the start of the race to win the new era of search.
This story develops…