Substack has again launched a host of new features, this time introduction of “private sub-stacks”(Opens in a new window) in the mix.
Like private accounts on Instagram, these newsletters will require readers to request to subscribe. Editors can then approve or deny the request, which will appear as emails in the host’s inbox. Once approved, the reader will be automatically subscribed to the private newsletter.
“Private substacks are great for keeping in touch with friends, building communities of interest, and testing the waters for a new post,” reads a Substack blog post published on Thursday.
Sub-stack users can switch from public to private at any time within The settings(Opens in a new window). Once made private, readers will no longer be able to access or view posts unless they request to subscribe. Owners of a private substack can also choose to “self-host”, which presumably means running a newsletter without any sort of audience.
This new feature is just the latest in a long line of offerings from the newsletter platform, especially following its blatant attempt to win over runaway Twitter users last year, with Substack providing a feature chat and a seamless transition process.
Along with the private mode announced yesterday, Substack also updated the chat tool, improved search, and created a bunch of other tools(Opens in a new window) “that help you grow your audience and earn revenue directly from subscribers, on your own terms.”